International direct marketing - principles, best practices, marketing facts
- Författare
- Manfred Krafft
- (Manfred Krafft ... (editors)., This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international)., Includes bibliographical references.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Springer | cop. 2007 | Tyskland, Berlin, New York | xxv, 326 sidor. ill. 24 cm. | 978-3-540-39631-4 |